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Corporate Communication
Overview
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The MA in Corporate Communication is a 36-credit program that is designed to prepare both aspiring and practicing corporate communication professionals to plan, implement, and assess corporate communication strategies in business and organizations.
It is strongly recommended that applicants possess: an understanding of business processes; foreign language capability; understanding of digital media, intranet, social media; understanding of website design and applications. Proficiency in these areas can be demonstrated through formal undergraduate courses, work experience, professional courses or workshops.
Program Learning Goals
Upon completion of an MA in Corporate Communication, students will be able to:
Demonstrate intellectual competency in the field.
Exhibit ethical understanding and awareness.
Apply effective and appropriate research tools and techniques.
Display competence in the strategic integration of knowledge.
Demonstrate knowledge of, and competency in, effective leadership.
Display media and technology literacy and expertise.
Comprehend and apply the theory and practice of strategic intercultural and global communication.
Analyze, evaluate, and synthesize information to facilitate effective decision-making.
Demonstrate appropriate and effective advocacy competence.