Ethics 

Students will analyze ethical problems or situations and develop marketing responses that consider relevant ethical issues. 

Communication Skills: Oral 

Students will have the necessary oral communication skills to convey marketing ideas and information effectively and persuasively. 

Communication Skills: Written 

Students will have the necessary written communication skills to convey marketing ideas and information effectively and persuasively. 

Consumer Behavior Theory 

Students will understand and explain how consumer behavior influences key marketing decisions. 

Marketing Strategy and Planning 

Students will devise effective marketing strategies through the use of marketing techniques and tools.